Objective
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Highlighting small-batch oak tables on social media and the website by moving away from the standard beige arrangements typical of the furniture industry. Showing that handmade furniture can shine in bold, expressive interiors.

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Subject

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Handcrafted oak tables. Small-scale manufactured products that needed to stand out through the context of their presentation in a market full of similar wooden solutions.

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Starting point

Products in the production phase

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Visual assumptions

The idea was to break furniture out of its boring, beige routine and show it in intense, monochromatic interiors using the “color drenching” technique. Warm terracotta and peach tonal walls, combined with chair upholstery and curtains, create cohesive, color-saturated spaces. Unlike the standard, subdued grays and whites found in furniture catalogs, these arrangements are bold, expressive, and memorable. In addition, neutral packshots on a uniform background showing the pure form of the product and graphics with dimensions have also been prepared.

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Source Materials

• 3d models
• Product dimensions

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Workflow

Concept → modeling →lightning → materials  → render → postproduction

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Final materials

• 2 interior visualizations
• Files in print and web formats
• Materials for social media‍

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Pricing factors

• Number of shots
• The complexity of the project scenes.
• Creating environments from scratch
• Number of revisions‍

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Effect of cooperation

The visualizations effectively distinguish the tables from hundreds of similar wooden products available on the market. Bold colors and monochromatic interior design techniques make the furniture memorable as “the one from the beautiful, colorful arrangements” rather than just another oak table in a beige living room. The presentation combines product functionality with the aspirational character of interiors that people want to have in their homes.

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Other

Design developed in-house at minimore‍