Objective
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JG Gastro needed marketing materials showing food bikes in a variety of attractive locations - without the cost and logistics of photo shoots in three different countries.

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Subject

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Food bikes from the customer's offer - mobile food stands designed for cafes, event catering, and food festivals. Presentation of numerous configuration and customization options tailored to specific customers.

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Starting point

Products in the production phase

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Visual assumptions

Placing products in three contrasting settings: near a Tuscan villa (premium events), in the city center (urban food trucks), and in New York's Central Park (outdoor festivals). Each location was intended to showcase the versatility of the product and inspire potential B2B customers to imagine the bikes in the context of their own business.

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Source Materials

• CAD files
• Moodboard / inspirations (Pinterest)
• Product dimensions
• RAL color scheme

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Workflow

Concept → modeling →lightning → materials  → render → postproduction

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Final materials

• 10+ interior visualizations
• 10 product color variants
• Files in print and web formats
• Materials for social media‍
• 3D models for architects

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Pricing factors

• Number of shots
• Number of color variants
• Creating interiors from scratch
• Number of revisions‍

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Effect of cooperation

The client received a complete set of photorealistic visualizations in iconic international locations, saving tens of thousands of dollars on organizing photo shoots, equipment transport, and permits in three different countries. The materials reinforced the brand's prestige as a global and aspirational one.

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Other

Design developed in-house at minimore‍