Objective
‍

Hogai, a Polish brand of designer mirrors and interior accessories, needed high-quality product materials to launch its online store and social media campaign. Renderings allowed the client to see the final appearance of the products for the first time before the physical prototypes were produced, enabling them to verify proportions, colors, and details at no additional cost. Instead of organizing an expensive photo shoot with a professional studio, lighting, and interior stylist, they opted for photorealistic 3D renderings.

‍

Subject

‍

• Mirror collection
• 4 different models
• 11 color options

Starting point

Products in the prototype phase

‍

Visual assumptions

The renderings were intended to reflect the brand's aesthetic: modern minimalism full of color, inspired by the Memphis and Bauhaus styles, combining simple lines with graceful curves. It was crucial to capture the details of the finish, the depth of color, and the interaction of light with the surface of the mirrors so that the products would become the focal point of the composition.
The starting point was a hand-drawn concept sketch and a set of visual inspirations from Pinterest - the project required transforming loose ideas into a coherent, photorealistic form.

‍

‍

‍

Source Materials

• Technical drawings
• Hand-drawn sketch of interior design concepts
• Moodboard / inspirations (Pinterest)
• Product dimensions
• Color scheme‍

‍

Workflow

Concept → modeling →lightning → materials  → render → postproduction

‍

Final materials

• 3 interior visualizations
• 11 product color variants
• Files in print and web formats
• Materials for social media‍
• 3D models for architects
  ‍

Pricing factors

• Number of shots
• Number of color variants
• Creating interiors from scratch
• Creation of product models
• Number of revisions‍

‍

Effect of cooperation

The client received a complete set of photorealistic product visualizations ready for publication in the online store and promotional materials. Thanks to 3D renderings, the brand was able to start sales and marketing communication without the additional costs of a photo shoot and logistics related to transporting and styling products to a photo studio.

‍