Objective
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Supporting sales and communication for the Spanish company Annook's collection through photorealistic 3D visualizations that build a consistent, premium brand image and make it easier for customers to make purchasing decisions.

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Subject

• Collection of furniture for interior accessories
• Over 40 products

Starting point

Products in the market launch phase

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Visual assumptions

Natural, soft light and a calm color palette highlight the textures of materials and organic forms characteristic of Annook's designs: clean frames, plenty of breathing space, close-up details, so that the product is the star and the scene merely complements the lifestyle and application.

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Source Materials

• Moodboard / inspirations (Pinterest)
• Product dimensions
• Color scheme‍
• Interior design concept sketched on a piece of paper

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Workflow

Concept → modeling →lightning → materials  → render → postproduction

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Final materials

• 11 interior designs
• over 50 product visualizations
• Files in print and web formats
• Materials for social media‍

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Pricing factors

• Number of shots
• Number of color variants
• Creating interiors from scratch
• Creation of product models
• Number of revisions‍

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Effect of cooperation

A set of high-resolution renders for e-commerce and B2B (www, catalog, social media, campaigns), including main shots and details of materials and finishes.

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