The visual style is the foundation of effective visual communication for your brand. The process of determining it is not a top-down decision, but a collaborative effort that combines your knowledge of the product with our experience in interior design and product scenography.

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Audience and purpose analysis

The first step is to discuss the target group and publication channels. Visualizations for a B2B catalog will be different from materials for Instagram - they differ in frame proportions, color intensity, and degree of styling. For premium customers, we design monochromatic, minimalist arrangements with sophisticated materials. For a wider audience, we create warm, cozy interiors with natural accents that build an emotional connection

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Reference materials and inspiration

I often receive sketches, photos from Pinterest, or examples from competitors from clients as a starting point. These materials help me understand your aesthetic vision and expectations for the final result. We analyze them together, identifying key elements: color palette, lighting mood, furniture and decoration style. It is at this stage that a common visual language for the project is created.

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Test render - verification of direction

Before producing the full series, I make a test render in 1-2 shots. This is a key moment of verification: we check the colors, lighting, choice of materials, and overall mood of the scene. You can request corrections - change the shade of wood, shift color accents, or adjust the intensity of light. This ensures that the final series will be 100% in line with your expectations.

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Adaptation to the publication channel

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Each communication channel has its own technical and aesthetic requirements:

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• Social media – square frames, bright colors, lifestyle compositions with a functional context
• E-commerce – product packshots plus contextual shots, maintaining visual consistency throughout the catalog
• Printed catalogs – horizontal frames, neutral backgrounds, product in the central role without excessive decoration
• Portfolio and presentations – artistic arrangements with a variety of styles emphasizing the versatility of the product

Consistency and repeatability

Once the style has been approved, all visualizations in the series maintain uniform parameters: color temperature, arrangement style, and framing. This guarantees visual brand recognition and a professional reception of marketing materials. The style of visualization is not accidental—it is a precisely planned strategy for building image and market advantage.

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